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Marketing Principles is the foundational course for all pathways in Marketing Education. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing in our economy. Students also develop skills in applying economic concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling. In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. Students will also participate in the school–based enterprise, THE WILD WAY. Entrepreneurship, an imperative component of a strong economy, is based on individuals who are creative thinkers and risk takers. Therefore, students in this entrepreneurship course focus on recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business. This course begins by moving students from the typical "what is" educational focus to the "what can be" focus. Preparation of a business plan allows students to apply the functional areas of accounting, finance, marketing, and management to the planned business, as well as to the legal and economic environments in which a new venture operates. In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. Students will also participate in the school–based enterprise, THE WILD WAY. Prerequisite: Marketing Principles, member of DECA, and teacher's recommendation.
Advanced Marketing builds on the principles and concepts taught in Marketing Principles and Entrepreneurship. Students assume a managerial perspective in applying economic principles in marketing, analyzing operations needs, examining distribution and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also deals with global marketing in that students analyze marketing strategies employed in the U.S. versus those employed in other countries. In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. Students will also manage the school–based enterprise, THE WILD WAY. Prerequisite: Entrepreneurship, member of DECA, and teacher's recommendation. In this course, students will gain an understanding of marketing research and the role it plays in the field of marketing. By using primary and secondary research, the students will learn the value of knowing the customer and be able to identify a viable target market. Through the exploration of survey techniques, students will be aware of different methods of discovering information that is beneficial to the successful implementation of a marketing plan. By planning and implementing a data collection experiment, students will learn to examine research design and collection methods, treatments, control groups, experimental units, random assignment and replication, and the identification of possible sources of bias and placebo effects. Exposure to career possibilities and ethical issues are also important aspects to this course. In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. Students will also manage the school–based enterprise, THE WILD WAY. Prerequisite: Advanced Marketing, member of DECA, and teacher's recommendation. International business and marketing will focus on raising awareness of the interrelatedness of one country’s political policies and economic practices to another; learning to improve international business relations through appropriate communication strategies; understanding the global business environment and the interconnectedness of cultural, political, legal, economic, and ethical systems; identifying forms of business ownership and international business opportunities; exploring basic concepts underlying international finance, management, and trade relations; and developing an understanding of marketing functions in an international setting. In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. Students will also manage the school–based enterprise, THE WILD WAY. Prerequisite: Advanced Marketing, member of DECA, and teacher's recommendation. This course introduces the student to the major segments of the Hotel/Lodging and Travel Tourism industry and the economic impact the industry has on the local, state, national, and global economy. The products, services, and packages offered to the business and leisure travelers by different types of businesses in the industry are examined. Utilizing current technology, the Internet, and software packages, students develop tour package and marketing plan for a selected niche market that incorporates appropriate promotional and pricing strategies that ensure business profitability. In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. Students will also manage the school–based enterprise, THE WILD WAY. Prerequisite: Advanced Marketing, member of DECA, and teacher's recommendation. |