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This
course a natural follow on to Marketing Principles. It takes the
theories and strategies learned in Marketing Principles and puts them to
practical use. The first third of the course is a refresher of some of
the theories as well as a close look at pricing, packaging, and promotional
strategies. There is an in depth review of marketing research and
information management as well as organizing, correlating, storing, and
relating data. This also includes statistical analysis and data
presentation. Each year the students will work on real world, school related projects. These projects include creating research questionnaires, conducting research using the questionnaire, gathering secondary information, sorting and compiling the data, and writing a project analysis and conclusion into a detailed report and presented to the principal and other appropriate personnel and staff. One student will assume responsibility for each project and will be declared the Project Manager. It will be this student's responsibility to create a time line and ensure all aspects of the project are done properly and, preferably, ahead of schedule. The division of labor will be shared by the assigned team members as determined by the Project Managers. The students will also be divided into two person teams and compete against each other in a computer simulation business game. The teams will compete within the same industry vying for market share, customers, and revenue. The team which receives the most strategy points each week will receive the highest grade while the other teams grades will be pro-rated compared to the top team. |