| Marketing Principles | Marketing and Entrepreneurship | Marketing Management | Marketing Research |

| International Marketing | Hospitality Marketing | Sport and Entertatinment Marketing |

| Professional Sales and Promotional Marketing | Financial Algebra |

The marketing education pathway consists of Marketing Principles as the introductory course, followed by Marketing and Entrepreneurship as the second course then Marketing Management as the third course. After students have completed these courses they may take any of the other upper level courses in any order. Membership in DECA is strongly encouraged for those students enrolled in Marketing Principles. Before continuing down the marketing education pathway, a student is required to be a member of DECA.

 In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA. Students will also manage the school–based enterprise, THE WILD WAY.


Marketing Principles Page

Marketing Principles is the foundational course for all pathways in the Marketing Cluster. Marketing Principles addresses the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills as well as Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, and Strategic Management. DECA is the Career and Technical student organization which is an integral part of the classroom program in that it offers co-curricular competitive events on the regional, state and international levels. DECA provides application experiences for the curriculum standards and is a part of all marketing courses. DECA. Students will also participate in the school–based enterprise, THE WILD WAY.

No Prerequisite Required


Marketing and Entrepreneurship Page

Entrepreneurship, an imperative component of a strong economy, is based on individuals who are creative thinkers and risk takers. Therefore, students in this entrepreneurship course focus on recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business. This course begins by moving students from the typical "what is" educational focus to the "what can be" focus. Preparation of a business plan allows students to apply the functional areas of accounting, finance, marketing, and management to the planned business, as well as to the legal and economic environments in which a new venture operates.

Prerequisite: Marketing Principles, member of DECA, and teacher's recommendation.



Advanced Marketing builds on the principles and concepts taught in Marketing Principles and Entrepreneurship. Students assume a managerial perspective in applying economic principles in marketing, analyzing operations needs, examining distribution and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also deals with global marketing in that students analyze marketing strategies employed in the U.S. versus those employed in other countries.

Prerequisite: Marketing and Entrepreneurship, member of DECA, and teacher's recommendation.



In this course, students will gain an understanding of marketing research and the role it plays in the field of marketing. By using primary and secondary research, the students will learn the value of knowing the customer and be able to identify a viable target market. Through the exploration of survey techniques, students will be aware of different methods of discovering information that is beneficial to the successful implementation of a marketing plan. By planning and implementing a data collection experiment, students will learn to examine research design and collection methods, treatments, control groups, experimental units, random assignment and replication, and the identification of possible sources of bias and placebo effects. Exposure to career possibilities and ethical issues are also important aspects to this course.

Prerequisite: Advanced Marketing, member of DECA, and teacher's recommendation.


International Marketing Page

International business and marketing will focus on raising awareness of the interrelatedness of one country’s political policies and economic practices to another; learning to improve international business relations through appropriate communication strategies; understanding the global business environment and the interconnectedness of cultural, political, legal, economic, and ethical systems; identifying forms of business ownership and international business opportunities; exploring basic concepts underlying international finance, management, and trade relations; and developing an understanding of marketing functions in an international setting.

Prerequisite: Advanced Marketing, member of DECA, and teacher's recommendation.


Hospitality Marketing Page

This course introduces the student to the major segments of the Hotel/Lodging and Travel Tourism industry and the economic impact the industry has on the local, state, national, and global economy.  The products, services, and packages offered to the business and leisure travelers by different types of businesses in the industry are examined.  Utilizing current technology, the Internet, and software packages, students develop tour package and marketing plan for a selected niche market that incorporates appropriate promotional and pricing strategies that ensure business profitability.

Prerequisite: Advanced Marketing, member of DECA, and teacher's recommendation



This course introduces the student to the major segments of the Sports and Entertainment Industry and the social and economic impact it has on the local, state, national, and global economies.  The products and services offered to consumers and the impact of marketing on these products and services are examined.  Units include: Business Fundamentals, Product Mix, Product Knowledge, Product/Service Management, Business Regulations, Interpersonal Skills, Selling, Marketing-Information Management, Economics, Distribution, Pricing, Advertising, Publicity/Public Relations, Sales Promotion, Business Risks, and Organization. 

Prerequisite: Advanced Marketing, member of DECA, and teacher's recommendation.


Financial Algebra Page

This course concentrates on the mathematics necessary to understand and make informed decisions related to personal finance.  The mathematics in the course will be based on many topics in prior courses; however, the specific applications will extend the student's understanding of when and how to use these topics.

Prerequisite: Mathematics III or Accelerated Mathematics I


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