MARKETING SIMULATION

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The object of the simulation is to have the students make decisions about how they will market and sell their product.  The decisions they make will affect their operating results for the simulation; in other words, whether or not they earn a profit. Their goal is to earn a large enough profit to pay their expenses and the costs of producing the products. In operating the business, they will do the following:

Make marketing decisions about the products they offer.

Decide where they will sell the product

Determine how they will promote their product

Set prices for their products.

Virtual Business - Retailing. A computer simulation, is based on a retail store. Ideal for teaching:

- Marketing -

- Entrepreneurship -

- Finance -

- Introduction to Business -

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