MARKETING PRINCIPLES

| Assignment Calendar | Marketing Portfolio | Marketing Simulation | Marketing Notes | Marketing Syllabus

 Emphasizes economic, human resources, marketing and business foundations; covers selling, promotion, pricing, marketing information management, product/service management, distribution, and financing. The course also covers personal marketing skills and human relations.

There are two major projects for this class. The first major project is the (Marketing Portfolio) and the second is a (Marketing Simulation).

 

COURSE OUTLINE

During the first week interpersonal and human relations skills are covered.  Students learn about themselves and their fellow classmates by taking the Keirsey Temperament Inventory and a Values Inventory.  They are divided into groups and given a case study which will test the commitment to their values.  The catch is every student in the group must agree with the consensus decision of the group.  The case study is designed to create a volatile discussion which forces the students to realize everyone has a different personality and value system and that with those differences people can work together to achieve a consensus decision.  Relationships between coworkers and employers are also discussed.

The next two units will review basic mathematics concepts and technology and their applications to marketing.  Students will learn the importance of knowing basic mathematical and computer skills necessary to be successful in today's job market.

The next three units covers basic marketing concepts, economic concepts, and business concepts.  which include the 7 functions of marketing, economic utility, customer profiling, and the marketing mix.  Activities associated with this unit consist mostly of note taking, class discussions, and some class work assignments.  Commercials of today will be examined and analyzed to see if the customer profile can be derived.  Also a case study will be presented to the class and they will have to determine what the company did wrong.  A virtual business computer simulation will be introduced to reinforce the concepts learned in these units.

Units seven though thirteen will cover the seven functions of marketing: Selling, Pricing, Distribution, Marketing Information Management, Promotion, Product/Service Management, and Financing.  Activities associated with these units consist of note taking, class discussions, the virtual business computer simulation, class work assignments, and an in depth analysis of calculating advertising expense in the newspaper, magazine, and radio broadcast media.

The final unit will examine all the careers in the marketing field as well as careers that are affect by the many functions of marketing.  Student activities will include resume writing, note taking, and some class work assignments.

 

| Assignment Calendar | Marketing Portfolio | Marketing Simulation | Marketing Notes | Marketing Syllabus

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